How much power can social media have in a revolutionary rebellious country? Can social media tools such as facebook or twitter be responsible for a change in society? And what’s the relationship between social developments and social media?
I came across these questions in one of my lectures at university while discussing the ‘Arab Social Media Report’ on the usage of Facebook and Twitter during the ‘Arab Spring’ movement. The report covers the usage within the first months after the uprisings in the Arab world which started back in October 2010.
According to the ‘Arab Social Media Report’ , “#egypt, #jan25, #lybia, #bahrain and #protest were the most popular trending hashtags across the Arab region in the first quarter of 2011”.
These ‘tweets’ amongst others have reached many people around the world and social networks such as Twitter or Facebook seem to be the new way of communicating between and within social groups. It’s fast, easy and very powerful. No matter where you are in the world, as long as you have a phone on you, you can access the world of internet and connect within.
Just as an example, imagine a young guy with an iphone on the streets in Egypt. He’s taking a picture of a demonstration outside the prime minister’s house. Only moments later, this exact picture will reach his friends on Facebook and may get re-tweeted by others who have used the same hashtag as, for example‘#protest #egypt’.
The role of social media in the recent uprisings in the Middle East and North Africa has been discussed by many observers and as there is still an ongoing debate on how much of an influence social media actually had and still has.
Yet social media is clearly shaping events. Facebook and Twitter have sped up the protests by spreading the news and quickly connecting people. Demonstrations, exchanging information within their networks, and making people aware of events locally and globally have been an easy way for users of these social networks, be it private or the government.
But in the end, are these social media networks really the reason for the uprisings?
Many argue that it is simply the frustration of the oppressed people and I agree that the uprisings would have emerged with or without the use of Facebook or Twitter. However, the Arab Social Media Report states that “the number of facebook has risen significantly in most Arab countries, most notably so in the countries where protests have taken place.”
So yes, social media has certainly played an important role in distributing information and getting connected within social groups but there are other factors too. According to the Arab Social Media Report, factors like the region and age, education, wealthiness and the use of technology groups played an important role.
So are the people who use Facebook younger, are they more educated and make more use of technology? Or is it depending on the region they live in, how much internet access they have and what heritage and religion people are from? All these factors decide whether or not social media is being used by these specific social groups or not.
If you read closer into the Report, you will notice that in a country with a population of 85 million people, only 5 % make use of Facebook and only 1% use of Twitter. While it is true, that activitists and younger (70% of social media users), wealthier and more educated people may connect with one another and build strong ties via these technologies, I believe that injustice and community organizations played a more direct role in mobilizing the masses.
But why is so much attention now drawn on social media usage in the “Arab Spring” revolution? Do people really think that this is the main reason for the uprisings?
I know that revolutions and protests have taken place well before the affects of ‘social media’ became a discussion. I am thinking of the case in my home country Germany and about the ‘Berliner Mauer’ (Berlin wall) in the 1980s. Back then, people in the eastern part of Germany harldy even had phones they could use to communicate but still managed to take down a regime.
Still, there is no denying that these social media tools have had a strong influence on how the uprisings in the Arab world developed. But isn’t it the people rather than the technology who are to blame for these uprisings?
Well, technology makes it certainly easier to spread the word to multiple recipients in a wider and faster way.
For example, different groups sharing same opinions can “like” each others’ Facebook pages and merge memberships without confronting others directly. Even though they make their voice public, speech of freedom applies if no regulations of the social networking site are violated. Same with Twitter, where opinions and tactics can be rapidly re-tweeted and sourced as stories by pretty much anyone who tweets. Activists can share tips and techniques, and arrange meetings with one another.
But as the information spreads faster and more widely within the protestants groups, the regimes and governments respond to it very quickly too. Therefore the chances of being tracked down by the Arab regime are conceiveable. Between January and March this year, several regimes completely shut down internet access in several countries such as Libya, Syria or Egypt. So while these regimes believed that they could avoid protests by shutting down internet, television and phone networks, the number of protesters may have actually increased.
Nowadays, social media are a big part of organising a revolutionary change within social groups but having said that, they are not necessary or sufficient to make a revolution possible. It seems like we are concentrating so much on technologies that we ignore the power of how people are getting mobilized as a network without depending on social media. In Egypt, these networks may include family connections, neighbourhoods, mosques, and historical institutions. Even though the ‘Arab Social Media Report’ showed that the usage of social media increased during the uprisings, these new technologies won’t erode these classic models of communication.
By being so quick to blame social media for political and social unrest, we ignore the powerful economic and political drawbacks that drive discontent. With or without Facebook and Twitter, people will stand up and speak their minds. Rather than focusing on technologies which are used by its people to free their minds, we should concentrate on the networks by which they choose to communicate.
And coming back to my initial questions on “how much power social media can have?”, and if “it’s social factors or technology that drives social change?” my attempted answer would be this:
In the case of the “Arab Spring”, the social factors and the unrest of the people under their regime have evoked the uprisings and by saying that, the use of Facebook and Twitter have helped to spread the word and made it easier for protestants to communicate and arrange meetings. So for me, the social factors were the main reason for the uprisings which drove the intensive usage of social media during that time.

